By BENNETT HALL
local ad shop is broadening its horizons with a Portland office
and a view toward still more expansion.
Sanda Communications, an integrated marketing communications
firm with offices in the Business Enterprise Center, made
its first foray into the Portland market in March, when it
opened a field office in space shared with PenMetrics, a subsidiary
of a Corvallis client.
In October, the firm leased space of its own in the Pendleton
Building at 222 N.W. Broadway. Sanda had been considering
a Beaverton address but decided on the downtown location to
be part of a burgeoning cluster of design and marketing houses
that Portland officials are billing as "the Creative Services
"We're kind of at the epicenter of the new creative services
area," said Jerry Saveriano, Sanda's president and CEO. "It's
a sweet place to be."
Saveriano, who supervises the business side of the firm,
has been spending about two days a week at the Portland office.
His partner, vice president and creative director Scott McCannell,
has been making the trip up Interstate 5 and back once a week.
After starting small, Sanda has begun beefing up the Portland
"We've got 1,400 square feet, which we've already filled
up, and we have another 3,000 adjacent that we'll be moving
into in April," Saveriano said.
For now, there are seven employees in the Portland office
and 10 in Corvallis, but plans call for growth at both sites
and gradually shifting the firm's administrative functions
to Portland, Saveriano said.
"We're adding one to two people a month," he said. "By the
end of the year, Portland will be around 20 people, and we
should be around 15 here."
Saveriano has no doubt there will be plenty for those new
people to do.
"We are overwhelmed with work. We are completely crushed,"
"Even with the dot-com implosion - what they're calling dot-bomb
- there's more work than we can handle," said Saveriano.
Since setting up shop in Corvallis three years ago, Sanda
has supplied advertising, marketing and public relations services
to a stable of local high-tech clients. Some of the Corvallis
companies on the roster are Tripod Data Systems, which makes
software for surveying equipment and related applications;
Kalatel, a maker of closed-circuit television security systems;
and Green Pasture Software, which develops document-management
The firm's Portland-area client list includes Infinity Softworks,
a Beaverton developer of calculator software for the Palm
Pilot handheld organizer; and another Beaverton outfit, vitamin
distributor Longevity Labs.
But Sanda's grand design doesn't stop at moving its corporate
headquarters to Portland. According to Saveriano, that's just
"Our objective is to have offices up and down the West Coast,"
The company's business plan calls for full-service "Sanda
Centers" in cities such as Portland and San Diego. It also
envisions smaller offices, such as the one in Corvallis, in
other places where Sanda has clients. The idea is to link
the whole company together via the Internet.
"By linking the small offices with the Sanda Centers using
broadband communications, we'll be able to get the advantages
of a big office without the overhead," Saveriano said. "The
creative people like it because it's always a small-shop model."
The company has already identified its next expansion target:
San Luis Obispo, Calif. Sanda plans to open an office in San
Luis by the end of the year.
"Because I like it," said Saveriano, a California transplant.
"It's like Corvallis with sunshine and surfing.
Bennett Hall covers business for the Gazette-Times. He can
be reached at 758-9529 or firstname.lastname@example.org.