When Tripod Data Systems entered the market for Pocket PC
handhelds, they wanted to make a splash. They had the right
product: the TDS Recon™ is an extremely rugged Pocket
PC handheld built for use in extreme outdoor and industrial
environments. It meets the tough MIL-STD-810F military standard
for drops, vibration and temperature extremes, and it comes
with an IP67 weatherproof rating. It survived multiple torture
tests, including 38 drops onto plywood over concrete from
four feet up, immersion in water for 30 minutes and operation
in temperatures from -22° F (-30 C) to 140° F (60
C). Sanda’s job was to get the word out about the Recon,
both to end users and the media.
To reach the user market, Sanda worked with
TDS to place advertising in several targeted magazines.
the biggest target—the 168,000 readers of Pocket PC
magazine—Sanda created a die-cut insert of the Recon
that ran with the ad. The insert was a first for the magazine,
and gave readers a life-size cutout of the Recon with product
specs on the back.
announced the Recon Pocket PC, along with its new AA PowerBoot™ Module
and Extended CF Cap™, at two major trade shows. AUSA
is the largest military products trade show; the Pocket PC
Summit/CTIA Wireless show is the largest event for the Pocket
As part of the Pocket PC Summit, Sanda entered
the Recon in the “Wireless Widgets” competition.
Out of more than 50 applications, judges picked the Recon
as one of only
13 cool new wireless devices to be showcased in the Wireless
Widgets booth and pitched to the media. Sanda backed up the
pitch with press releases, media interview coordination and
Being chosen as a Wireless Widget generated even
more interest in the Recon. Sanda scheduled 11 interviews
during the Pocket
PC summit, including big-name media such as CNET, Into Tomorrow
with Dave Graveline (a national radio show rebroadcast on
military radio) and Pocket PC Magazine. And TDS got the splash
wanted. The Recon made the front cover of the show's two
daily newspapers. It was featured in a video interview on
and on the
Into Tomorrow radio program. Several magazines also featured
the Recon in new product reviews. Check out some of the Recon
coverage at http://www.tdsway.com/reconpress.
product reviews are in the works, as are user case studies.