Part of Sanda’s integrated marketing communications
strategy is to provide public relations and media relations
services to our clients. This helps clients to get more bang
for their marketing budget by having one firm handling all
their messaging. We’ve been joined by Sanda associate
Randy Unsbee, who adds his talent and experience in telling
our clients stories to the media.
Randy has more
than 25 years of award-winning experience in corporate communications.
He has concentrated
in technology public relations and sales for the past 15
years. He’s counseled a wide range of clients, from
Microsoft to Sharp Microelectronics and for such agencies
as Waggener Edstrom, Franson & Associates and the Young & Roehr
Group. He was public relations director for ABC Technologies
prior to its purchase by SAS.
Randy is a specialist in media relations and crisis communications.
He earned his journalism degree with honors from Northern
Illinois University and worked with newspapers and magazines
before being recruited by public relations powerhouse Burson-Marsteller
in Chicago. He has since earned the public relations industry’s
highest honor, the Accredited Business Communicator (ABC)
designation, and is currently completing a degree in e-business
marketing and management.