Sanda Communications Sanda creates Flash demo for GE Security's NavLogix

PORTLAND, Ore. - November 5, 2007 - Sanda Communications Account Executive Josh Hammer announced today that the agency has completed a campaign to launch NavLogix, GE's new mobile resource management system.

"NavLogix combines today's newest technologies to provide a tool for complete mobile resource management," said Dave Nark, a GE Security growth initiatives leader. "Our customers gain improved customer service, asset utilization, productivity and security by locating, dispatching, re-routing, and providing directions to their fleets quickly and easily.

The marketing campaign includes branding, logo design, Web site consultation, a brochure, a direct mailer, a magazine advertisement and a Flash demonstration.

"Being involved from the start and creating a full campaign around the product launch, rather than doing each project piecemeal, allowed us to integrate several different marketing pieces at a substantial cost savings," said Hammer. "We were able to create a full story and ensure accurate branding of the product that GE will be able to leverage for years to come."

Following are links to campaign components:

About Sanda Communications

Sanda Communications provides marketing, advertising and public relations services to technology companies. Sanda's senior staff members have been electronics technicians and engineers, and they have consulted with technology companies around the world. Sanda is a champion for accountability in marketing, designing integrated marketing programs with built-in tools to measure effectiveness--including coded coupons, ad-specific 800 numbers and unique Internet landing pages. Key clients include GE Security, GE Consumer & Industrial, Tripod Data Systems, FOCUS Semiconductor, Linn-Benton Community College and RootX.

Sanda Communications has offices in Portland and Corvallis, Ore.