
There's only one real measure of marketing success that we care about.
It's not how much we love the creative we did for a new product introduction.
It's not how much praise our client gets from the CEO.
We care about how much it sells.
We are technology-marketing experts. But getting results—results we can measure—requires a blend of art and science: We mix the science behind our clients' products with the art of writing copy that sells; we mix the science of measurement with the art of graphic design that moves people to act.
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