Gary's online identity is gdwriter. It could be a combination of his initials and his profession. It might be shorthand for "good writer." Or maybe it's an abbreviation for an "expletive deleted" writer.
After 18 years of writing copy for business-to-business advertising, Gary says all three interpretations have applied at one time or another. Whether he's writing a brochure for a new product or the script for a customer case study video, he looks for the customer benefit: "What's in it for me?"
Gary finds inspiration in the great advertising writers of the 1960s, including Leo Burnett, David Ogilvy and William Bernbach. In the advertising class he has taught since 1997, Gary used classic and contemporary ads to illustrate the principles of effective advertising. Some of his favorites include Alka Seltzer's Spicy Meatball, Wendy's Russian Fashion Show, Avis' We Try Harder and Serta's Counting Sheep.
When he's not writing or teaching, Gary likes to cruise in his classic '64 Chevrolet Impala with his dog
Hoover. And yes, he’s named after the vacuum cleaner.