Sanda Communications - Home
Client Resources Contact Sitemap Who We Are What We Do How We Do It News
   
Gary Dulude  

Copywriter

Gary's online identity is gdwriter. It could be a combination of his initials and his profession. It might be shorthand for "good writer." Or maybe it's an abbreviation for an "expletive deleted" writer.

After 18 years of writing copy for business-to-business advertising, Gary says all three interpretations have applied at one time or another. Whether he's writing a brochure for a new product or the script for a customer case study video, he looks for the customer benefit: "What's in it for me?"

Gary finds inspiration in the great advertising writers of the 1960s, including Leo Burnett, David Ogilvy and William Bernbach. In the advertising class he has taught since 1997, Gary used classic and contemporary ads to illustrate the principles of effective advertising. Some of his favorites include Alka Seltzer's Spicy Meatball, Wendy's Russian Fashion Show, Avis' We Try Harder and Serta's Counting Sheep.

When he's not writing or teaching, Gary likes to cruise in his classic '64 Chevrolet Impala with his dog Hoover. And yes, he’s named after the vacuum cleaner.

E-mail Gary | About this picture

  More Information :  
     
  Technology Marketing Experts  
     
  Integrated Services  
     
  Executive Team  
     
  Staff and Associates  
 

Jerry W. Saveriano

Scott G. McCannell

Josh Hammer

Sue Abbott

Debbie Pierce

Jamie Saveriano


Associates

Julia Oliver

Rebecca M. McCannell

Sam Womak

Jim Moore

Ted Wadman

Gary Dulude